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OutKast's
blend of gritty Southern soul, fluid raps and the rolling G-funk of
their Organized Noize production crew epitomized the Atlanta wing of
hip-hop's rising force, the Dirty South, during the late '90s. Along
with Goodie Mob, OutKast took Southern hip-hop in bold, innovative new
directions: less reliance on aggression, more positivity and melody,
thicker arrangements, and intricate lyrics. After Dre and Big Boi hit
number one on the rap charts with their first single "Player's Ball,"
the duo embarked on a run of platinum albums spiked with several hit
singles, enjoying numerous critical accolades in addition to their
commercial success.
Outkast Links
Andre Benjamin (Dre)
and Antwan Patton (Big Boi) attended the same high school in the Atlanta
borough of East Point, and several lyrical battles made each gain
respect for the other's skills. They formed OutKast, and were pursued by
Organized Noize Productions, hit-makers for TLC and Xscape. Signed to
the local LaFace label just after high school, OutKast recorded and
released "Player's Ball," then watched the single rise to number one on
the rap charts. It slipped from the top spot only after six weeks, was
certified gold, and created a buzz for a full-length release. That
album, Southernplayalisticadillacmuzik, hit the Top 20 in 1994 and was
certified platinum by the end of the year. Dre and Big Boi also won Best
New Rap Group of the Year at the 1995 Source Awards. OutKast returned
with a new album in 1996, releasing ATLiens that August; it hit number
two and went platinum with help from the gold-selling single "Elevators
(Me & You)" (number 12 pop, number one rap), as well as the Top 40 title
track. Aquemini followed in 1998, also hitting number two and going
double-platinum. There were no huge hit singles this time around, but
critics lavishly praised the album's unified, progressive vision,
hailing it as a great leap forward and including it on many year-end
polls. Unfortunately, in a somewhat bizarre turn of events, OutKast was
sued over the album's lead single "Rosa Parks" by none other than the
civil rights pioneer herself, who claimed that the group had unlawfully
appropriated her name to promote their music, also objecting to some of
the song's language. The initial court decision dismissed the suit in
late 1999, but an appeal was still pending when the group issued its
hotly anticipated fourth album, Stankonia, in late 2000. |