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The first type of rock
music, rock and roll, originated in the United States in the 1950s, and
was largely derived from music of the American South. In the United
States, the affluence that followed the end of World War II in 1945 and
the emergence of a youth culture—based in part upon the rejection of
older styles of popular culture—helped rock and roll to displace the New
York City-based Tin Pan Alley songwriting tradition that had dominated
the mainstream of American popular taste since the late 19th century.
Rock and roll was a combination of the R&B style known as jump blues,
the gospel-influenced vocal-group style known as doo wop, the
piano-blues style known as boogie-woogie (or barrelhouse), and the
country-music style known as honky tonk.
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During the 1950s the term rock and roll was actually a synonym for black
R&B music. Rock and roll was first released by small, independent record
companies and promoted by radio disc jockeys (DJs) like Alan Freed, who
used the term rock 'n' roll to help attract white audiences unfamiliar
with black R&B. Indeed, the appeal of rock and roll to white
middle-class teenagers was immediate and caught the major record
companies by surprise. As these companies moved to capitalize on the
popularity of the style, the market was fueled by cover versions
(performances of previously recorded songs) of R&B songs that were
edited for suggestive lyrics and expressions and performed in the
singing style known as crooning, by white vocalists such as Pat Boone.
The most successful rock-and-roll artists wrote and performed songs
about love, sexuality, identity crises, personal freedom, and other
issues that were of particular interest to teenagers.
Popular rock-and-roll artists and groups emerged from diverse
backgrounds. The group Bill Haley and the Comets, which had the first
big rock-and-roll hit with the song “Rock Around the Clock” (1955), was
a country-music band from Pennsylvania that adopted aspects of the R&B
jump-blues style of saxophonist and singer Louis Jordan. The unique
style of Chuck Berry came from his experience playing a mixture of R&B
and country music in the Midwest. The rock-and-roll piano style of Fats
Domino grew out of the distinctive sound of New Orleans R&B, which also
influenced singer and songwriter Little Richard. Rockabilly, a blend of
rock-and-roll and country-and-western music, was pioneered by Memphis
producer Sam Phillips, who first recorded artists Elvis Presley, Jerry
Lee Lewis, and Carl Perkins on his Sun Records label. The earthy style
of guitarist Bo Diddley derived from the blues of the Mississippi Delta
region. The standard four-piece instrumentation of rock bands (drum set
and lead, rhythm, and bass guitars) was developed by Texas musician
Buddy Holly, who produced his own studio recordings. From the urban
North came the vocal style of doo wop, which influenced such vocal
groups as the Chords, the Penguins, and the Platters.
The golden age of rock and roll, which lasted only five years, from 1955
to 1959, is exemplified by the recordings of Berry, Presley, Little
Richard, and Holly. By the early 1960s, the popular music industry was
assembling professional songwriters, hired studio musicians, and teenage
crooners to mass-produce songs that imitated late-1950s rock and roll.
In the early 1960s professional songwriters in Manhattan, New York, such
as Carole King and Neil Sedaka, produced numerous hit songs, many of
which were recorded by female ensembles known as girl groups, such as
the Ronettes and the Shirelles. Also during this period, the role of the
record producer was expanded by Phil Spector, a producer who created
hits by using elaborate studio techniques in a dense orchestral approach
known as the wall of sound.
Beginning about 1962, producer Berry Gordy expanded the crossover market
(music by black performers purchased by white youth) with a number of
hits for his Motown record company, based in Detroit, Michigan. Popular
Motown groups included the Supremes, the Temptations, and Smokey
Robinson and the Miracles . Other distinctive regional styles also
developed during this period, such as the surf sound of the southern
California band the Beach Boys and the urban folk music of the Greenwich
Village movement—based in that neighborhood in New York City—which
included singer and lyricist Bob Dylan.
In 1964 the Beatles traveled to New York City to appear on a television
broadcast (The Ed Sullivan Show, 1948 to 1971) and launched the
so-called British Invasion. Influenced by American recordings, British
pop bands of the period invigorated the popular music mainstream and
confirmed the international stature of rock music. Soon, several British
groups had developed individual distinctive styles: The Beatles combined
the guitar-based rock and roll of Chuck Berry and Buddy Holly with the
artistry of the Tin Pan Alley style; the Animals blended blues and R&B
influences; and the Rolling Stones joined aspects of Chicago blues to
their intense, forceful music.
As with early rock and roll, the major American record companies did not
take the British bands seriously at first—the Beatles' first hit singles
in the United States were released through small, independent record
companies. Soon, however, the success of the British bands became too
difficult to ignore, and some American musicians reacted by developing
their own styles. In 1965 Bob Dylan performed live and in-studio with a
band that played electric instruments, alienating many folk-music
purists in the process. The folk-rock style was further pioneered the
same year by the American band the Byrds, who had a number-one hit on
the Billboard magazine music charts with a version of Dylan's song “Mr.
Tambourine Man.” The short-lived group Buffalo Springfield, formed in
1966, blended aspects of rock and country-and-western music to create
country rock.
During the late 1960s, rock music diversified further into new styles
while consolidating its position in the mainstream of American popular
music. The Beatles' 1967 album Sgt. Pepper's Lonely Hearts Club Band,
the first rock concept album, established new standards for studio
recording and helped to establish the notion of the rock musician as a
creative artist. Once again, American musicians responded to the British
musical stimulus by experimenting with new forms, technologies, and
stylistic influences.
San Francisco rock, or psychedelic rock, emerged about 1966 and was
associated with the use of hallucinogenic drugs, such as Lysergic Acid
Diethylamide, or LSD; psychedelic art and light shows; and an emphasis
on spontaneity and communitarian values, epitomized in free-form events
called be-ins. Musicians such as Jerry Garcia and the Grateful Dead
experimented with long, improvised stretches of music called jams.
Despite the antiestablishment orientation of the youth culture in San
Francisco, such musicians and groups as Jefferson Airplane, Janis
Joplin, and Santana (led by Carlos Santana) signed lucrative contracts
with major recording companies.
Another important center of rock music in the 1960s was Los Angeles,
where film student Jim Morrison formed the group the Doors and guitarist
and composer Frank Zappa developed a unique blend of risqué humor and
complex jazz-influenced compositional forms with his group the Mothers
of Invention. In the late 1960s hard rock emerged, focusing on thick
layers of sound, loud volume levels, and virtuoso guitar solos. In
London, American Jimi Hendrix developed a highly influential
electric-guitar style. His fiery technique gained exposure at the first
large-scale rock festivals in the United States, Monterey Pop (1967) and
Woodstock (1969). In 1966 the first so-called power trio was formed in
London—the band Cream, which showcased the virtuosity of guitarist Eric
Clapton, bassist Jack Bruce, and drummer Ginger Baker. In the late 1960s
additional styles emerged in the United States, including southern rock,
pioneered by the Allman Brothers Band; jazz rock, proponents of which
included the band Blood, Sweat & Tears; and Latin rock (a blend of Latin
American music, jazz and rock influences, and R&B styles), exemplified
by the music of Santana.
In the early 1970s the popular mainstream was dominated by superstar
rock groups, such as the Rolling Stones, the Eagles, Fleetwood Mac, and
Chicago, and by individual superstars, such as Stevie Wonder and Elton
John. Each of these groups and individual artists produced multiple
albums, each of which sold millions of copies, pushing the industry to
operate at a new scale.
Also highly popular was the singer-songwriter genre, an outgrowth of
urban folk music led by artists Carole King, James Taylor, and Jackson
Browne. At the other end of the stylistic spectrum, the heavy-metal
style was pioneered by bands Led Zeppelin, Black Sabbath, and Deep
Purple, all of which featured aggressive guitar-laden songs. Art rock,
represented by bands such as Emerson, Lake and Palmer, combined
influences from classical music and displays of technical skill with
spectacular stage shows. Glitter rock, or glam rock, cultivated a
decadent image complete with such musicians as David Bowie and Marc
Bolan wearing heavy makeup and sequined costumes and presenting
themselves as sexually androgynous.
The most popular dance music of the 1970s was disco. Initially
associated with the gay subculture of New York City, disco drew upon
black popular music and simplified rhythms by adding steady bass-drum
beats. Although much despised by aficionados of heavy metal, disco had a
substantial impact on rock music, especially after the release of the
motion picture Saturday Night Fever (1977) and its hugely successful
disco soundtrack featuring the group the Bee Gees.
The 1970s also saw the development of funk, a variant of soul music that
was influenced by rock. Influential funk musicians included singer Sly
Stone with his San Francisco band Sly and the Family Stone, and vocalist
George Clinton, whose groups Parliament and Funkadelic blended social
satire and science-fiction imagery with African-derived rhythms,
jazz-influenced horn music, long improvised jams, and vocal group
harmonies.
About 1976 punk rock originated in New York City and London as a
reaction against the commercialism of mainstream rock and the
pretentiousness of art rock. Punk-rock music was raw, abrasive, and
fast. London punk groups included the Sex Pistols, the Clash, and the
Police, while New York punk and new wave (a style similar to punk) music
included the bands the Ramones, Blondie, and Talking Heads, and vocalist
Patti Smith.
Also in the mid-1970s, reggae music—developed by musicians in the
shantytowns of Kingston, Jamaica—began to attract attention among youth
in Great Britain and the United States. The style, associated with
political protest and the Rastafarian religion, combined elements of
Jamaican folk music with American R&B influences. Reggae's popularity
among American college students was stimulated by the 1973 film The
Harder They Come, which starred reggae singer Jimmy Cliff in the role of
an underclass gangster. The superstar of the style was Bob Marley, who
by the time of his death in 1981 had become one of the most popular
musicians in the world.
Despite these diverse stylistic developments, the music business in the
United States had actually become more centralized in the 1970s.
Spontaneous mass gatherings, epitomized by Woodstock, had been replaced
by carefully managed stadium concerts. The individualistic local radio
programming of the late 1960s was substituted with national radio
formatting, in which music tailored to sell products to certain
audiences was distributed nationally on tape to be broadcast from local
stations. Economic factors encouraged major record companies to pursue
almost exclusively artists with the potential to sell millions of copies
of albums. While potential profits from hit albums had risen greatly,
the financial risks involved in producing such music had also increased
considerably. From 1978 to 1982 the American rock-music industry
experienced financial difficulties as sales of recorded music dropped by
almost $1 billion and receipts from live concerts experienced a similar
decline.
Technological advances led to a revival of the music industry during the
1980s. The market for popular music expanded with new media formats,
including music video, introduced by the Music Television (MTV) network
in 1981, and the digitally recorded compact disc (CD), introduced in
1983. In 1982 entertainer Michael Jackson released Thriller, which
became the biggest-selling album in history, and established a trend in
which record companies relied upon a few massive hits to generate
profits. Jackson's success contributed greatly to proving the
promotional value of music videos. It thereafter became very difficult
for record companies to achieve hit records without having the music
receive intensive airplay on music-video networks.
Other mainstream rock hits of the 1980s came from a group of charismatic
artists, each of whom attracted mass-audience followings extending
across traditional social boundaries. Singer Bruce Springsteen appealed
to many as a working-class hero. Other superstars followed Jackson's
lead by integrating dance and video presentations into their work,
including Prince, whose 1984 single “When Doves Cry” was the first song
in more than 20 years to top both the pop and R&B charts in Billboard
magazine; and Madonna, who came to symbolize female sexual liberation
through her controversial videos and lyrics. Also during the 1980s the
audience for heavy metal expanded from its original white-male,
working-class core to include more middle-class fans, both male and
female. By the end of the decade, heavy-metal bands, such as Van Halen,
AC/DC, Guns N’ Roses, and Metallica, accounted for as much as 40 percent
of all sound recordings sold in the United States.
Another genre of rock music, labeled alternative rock, rejected the
heavy marketing and video-driven culture of the 1980s. In general,
alternative rock bands recorded for independent labels, played in small
clubs, and maintained a defiant stance toward the conformity and
commercialism of the music industry. They were committed to songwriting
that explored taboo issues (drug use, depression, incest, suicide) and
were interested in social issues such as environmentalism, abortion
rights, and acquired immunodeficiency syndrome (AIDS) activism. During
the 1980s groups such as R.E.M., the Replacements, Hüsker Dü, and the
Pixies attracted a cult following, primarily through airplay on college
radio stations and word of mouth.
Anticipated by reggae in the 1970s, worldbeat music (also called
ethnopop) began to emerge during the early 1980s, with the success of
the album Juju Music (1982) by Nigerian musician King Sunny Ade. Ade's
music, which blended traditional African drums with electric guitars and
synthesizers, helped to stimulate an interest in non-Western music in
the United States and the United Kingdom, and opened the way for artists
such as Youssou N'Dour, from Senegal; Papa Wemba, from the Democratic
Republic of the Congo (DRC, formerly Zaire); Ladysmith Black Mambazo,
from South Africa; Ofra Haza, from Israel; Nusrat Fateh Ali Khan, from
Pakistan; and the Gipsy Kings, from France. Rock superstars, such as
Peter Gabriel, David Byrne, and Paul Simon—whose 1985 hit album
Graceland featured musicians from Africa and Latin America—played an
important role in exposing worldbeat musicians to audiences in the
United States and Europe, and reaffirmed the worldwide appeal of rock
music.
Perhaps the most significant rock-music development of the 1980s was the
rise of rap, a genre in which vocalists perform rhythmic speech, usually
accompanied by music snippets, or samples, from prerecorded material or
from music created by synthesizers. Rap originated in the mid-1970s in
the South Bronx community of New York City and was initially associated
with a cultural movement called hip-hop, which included acrobatic
dancing (known as break dancing) and graffiti art. DJs such as Kool Herc
and Afrika Bambaataa experimented with innovative turntable techniques,
including switching between multiple discs; back-spinning, or rotating
the disc by hand in order to repeat particular phrases; and scratching,
moving the phonograph needle across vinyl record grooves to create
rhythmic sound effects.
The first rap records were made in 1979 by small, independent record
companies. Although artists such as the Sugarhill Gang had national hits
during the early 1980s, rap music did not enter the popular music
mainstream until 1986, when rappers Run-DMC and the hard-rock band
Aerosmith collaborated on a version of the song “Walk This Way,”
creating a new audience for rap among white, suburban, middle-class rock
fans. By the end of the 1980s, MTV had established a program dedicated
solely to rap, and artists such as MC Hammer (Stanley Kirk Burrell) and
the Beastie Boys had achieved multi-platinum record sales to broad
interracial audiences.
During the 1990s, trends that had been established during the 1980s
continued, including growth in the popularity of genres such as rap,
heavy metal, and worldbeat and the introduction of new technologies for
the digital generation, transmission, and reproduction of sound. The
1990s also saw the further splintering of rock music into a variety of
specialized subgenres.
The 1990s were a significant decade for bringing rap music into the
commercial mainstream. MC Hammer (later known simply as Hammer) went to
the top of the charts in 1990 with Please Hammer Don’t Hurt ‘Em, which
sold 13 million copies in its first year and became the bestselling rap
album of all time. A broader phenomenon was the harder-edged style known
as gangsta rap, which emerged on the West Coast beginning in the late
1980s. The multimillion-selling recordings of gangsta rap artists such
as the group N.W.A. (Niggaz With Attitude), Dr. Dre (Andre Young), Snoop
Doggy Dogg (Calvin Broadus), Tupac (2Pac) Shakur, and The Notorious
B.I.G. (Christopher Wallace) combined grim stories of urban street life
with gleeful celebration of the “gangsta” lifestyle. Gangsta rap became
incredibly successful in the 1990s by attracting a predominantly white
middle-class audience eager to experience gritty street culture from a
safe distance.
Electronic dance music, or techno, also became more widely popular
during the 1990s. The genre first emerged in the 1970s. Some forms of
techno were influenced by punk rock; others by experimental art music,
jazz, and world music; and still others by black popular music,
including funk and rap. Although techno produced few commercial hits
during the decade, the recordings of musical groups such as the Prodigy,
Orbital, and Moby did make inroads into the charts during the late
1990s, and techno recordings were increasingly licensed as the
soundtracks for technology-oriented television commercials and films.
The popularity of alternative rock exploded during the 1990s, featuring
bands as diverse as R.E.M., Nine Inch Nails, Red Hot Chili Peppers, Rage
Against the Machine, and the Dave Matthews Band. The genre spawned a
number of substyles, such as the grunge rock of Seattle-based groups
Nirvana, Soundgarden, and Pearl Jam.
More than any other group, Nirvana was responsible for the commercial
breakthrough of alternative rock in the early 1990s. Between 1991 and
1994 Nirvana—a group made up of singer and guitarist Kurt Cobain,
bassist Krist Novoselic, and drummer Dave Grohl—released two
multiplatinum albums (Nevermind and In Utero) and moved alternative
rock’s blend of hardcore punk and heavy metal out of specialty record
stores and into the commercial mainstream. Cobain’s stunning 1994
suicide was widely viewed as at least partly attributable to the
pressures faced by alternative rock musicians who achieve commercial
success and then face accusations of “selling out.”
One of the most striking features of rock music in the first years of
the 21st century was its sheer stylistic diversity. The most influential
recordings of the year 2000 include retro-rocker Carlos Santana’s
Supernatural, which won the Grammy Award for best album; a re-release of
the Beatles’s number-one hits of the 1960s; the hard-edged rap-metal
fusion of Limp Bizkit; gangsta rap stars Dr. Dre and Eminem (Marshall
Mathers); techno musician Moby’s album Play (tracks from which were used
on dozens of television commercials); and the teen-oriented pop-rock of
Britney Spears and *NSYNC.
Technological innovation continues to drive changes in the way rock
music is produced, heard, and sold. The development of low-cost digital
technology has allowed musicians to make professional-quality recordings
in their homes. The emergence of Internet services such as MP3.com and
Napster, which allow fans to download their favorite music in the form
of compressed files, has raised thorny legal questions about copyright
laws while at the same time making the music of unsigned and alternative
musicians much more widely available. The development of home compact
disc recorders has enabled rock fans to create their own digital
compilations, mixing genres, artists, and musical epochs to suit their
own taste.
Rock music in the 21st century is increasingly influenced by the global
marketplace. Of the five major transnational corporations now
responsible for as much as 90 percent of music sales worldwide, only one
is officially headquartered in the United States. Along with the
expansion of the global audience for North American and European rock
music, there is increasing influence by musicians from Asia, Africa,
Latin America, and other parts of the world.
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